AVANT occupies a unique position in the channel. They're not a traditional master agent, not a traditional distributor, but are definitely disruptive. They had a lot of success in the VAR channel, and hired us to help them increase their penetration in the telecom agent channel. We used a content marketing approach to estabish their thought leadership in the next-generation technologies they specialize in, like SD-WAN, cloud, UCaaS, and security. We also gave them a brand and website update that better reflects their innovative nature. Their VP of Channel told us "I've never had so many agent leads in the funnel."